01
Sourcing & Supply
- Direct-from-factory sourcing
- Supplier vetting & factory audits
- Sample review & QC protocols
- Trade-fair floor work & on-the-ground visits
"Margin is made at the factory, not in the ad account."
Vertically integrated · Source to shelf
Source it. Brand it. Sell it.
CDN United sources product direct from the factory, handles import and compliance, builds the brand and the creative, runs the paid media, and moves the units. One team, source to shelf.
Beauty & Personal Care◆
Food & Beverage◆
Home & Lifestyle◆
Wellness & Supplements◆
Apparel & Accessories◆
Gaming Hardware◆
Kids & Baby◆
Pet◆
Beauty & Personal Care◆
Food & Beverage◆
Home & Lifestyle◆
Wellness & Supplements◆
Apparel & Accessories◆
Gaming Hardware◆
Kids & Baby◆
Pet◆
01 · What we do
One team. Source to shelf. Every lever in between.
Most agencies pick a channel and specialize. That worked when brands only needed one channel. Today's founders need a partner who runs the whole system, from the factory floor to the checkout page, because the system is where margin actually lives.
02
Import & Compliance
- HTS classification & duty modelling
- Anti-dumping & surtax screening
- Customs brokerage & CARM setup
- Regulatory readiness (FDA, Health Canada, CE)
"A landed cost surprise kills more brands than a bad ad ever will."
03
Brand Launch
- Positioning & naming
- Visual identity & packaging direction
- Go-to-market roadmap
- Launch calendar & PR sequencing
"The gap between a good product and a real brand is execution. We close it."
04
Performance Creative
- Creative strategy & testing framework
- Short-form video & UGC
- Statics, motion & GIFs
- AI-assisted variant production
"The best creative team is the one that ships 40 variants a month, and reads the data."
05
Paid Media
- Meta, TikTok, Pinterest, Google
- Connected TV & programmatic
- Media mix modelling
- Incrementality & MMM testing
"Media that pays for itself by month three, or we tell you why it won't."
06
Retail & Amazon
- Marketplace strategy & listings
- Amazon Ads & DSP
- Retailer pitch decks & slotting
- Inventory & margin planning
"Amazon is not a channel. It's a P&L. We treat it that way."
07
Retention & Ops
- Email, SMS & lifecycle flows
- Loyalty & subscription design
- 3PL & fulfilment selection
- Post-purchase experience
"Acquisition gets the customer. Retention and ops build the business."
02 · Our thesis
Margin is made at the factory. Growth is made on the shelf.
We built CDN United because most early-stage consumer brands don't have a marketing problem. They have a system problem, and the system starts before the product does.
Founders are asked to think like a sourcing lead, a customs broker, a category manager, a media buyer, a retention lead, and a data analyst, all while building the product. Fractional help arrives in silos. Sourcing agents don't talk to media buyers. Freight forwarders don't talk to brand designers. Nobody owns the P&L end to end.
We do. We're a team of operators (former founders, sourcing leads, category managers, and performance marketers) who run every lever from factory floor to checkout page, under one roof, against one shared scorecard: margin.
The brands winning the next cycle will be the ones that own their supply, own their story, and own the channels that move product. We're built for that work.
→
Own the supply
Direct-from-factory sourcing, clean import, and honest landed cost. Margin doesn't start with a media plan.
→
Own the story
Positioning, identity, and creative built by the same team that priced the product. The brief is never lost in translation.
→
Own the shelf
Paid media, retail, Amazon, and retention run against contribution margin, not vanity dashboards. Growth that pays for itself.
03 · How we engage
Two ways to work together.
Retainer
Growth Partner
Ongoing partnership across the levers you need most, from supply through paid media and retention. Weekly stand-ups, monthly business reviews, a shared Slack, and a scorecard that ties every workstream back to contribution margin.
- 3–6 disciplines active at once
- Dedicated lead + specialist pod
- Quarterly planning + weekly execution
- Typical engagement: 6–12 months
Project
Source-to-Shelf Sprint
A fixed-scope engagement to take a product from concept to first paid launch: sourcing, import, brand, creative, and media live. One team, one roadmap, one price. Ideal for pre-launch or first-year founders.
- Supplier sourcing + sample + landed cost
- Positioning + identity + packaging direction
- Website + creative + first paid launch
- Optional glide-path to retainer
04 · Start the conversation
Tell us about the product you're bringing to market.
Whether you have a factory in mind or just an idea, we reply to every serious inbound within one business day. If we're not the right partner, we'll tell you, and often we'll introduce you to who is.
Head office
CDN United250 University Ave., Suite 200
Toronto, ON, Canada, M5H 3E5
1001492363 Ontario Inc.
General
hello@cdnunited.com
New business
launch@cdnunited.com